Cycletrade is a leading reseller of premium used bicycle components. Based in Glasgow, Cycletrade buy, sell and part-exchange items through their website and multiple online retailers. Recycling used components benefits the Circular Economy and global challenges like climate change, waste, and pollution.
Cycletrade wanted to increase stock throughput in order to release valuable warehouse space and increase liquidity to purchase new stock. They realised data and insights could help them to identify, discount and relist unsold items.
Using Lumen®, Cycletrade created an automated process that discounts hundreds of items in seconds. This vastly improved upon their labour-intensive process, which took hours everyday. Within 21 days, the number of long-term unsold items decreased by over 10%. This has brought working capital and released shelf space, allowing Cycletrade to continue to grow through automation.